Post subject: Gem-A partnering with JTV to offer Gemmology Couses
Posted: Sat Sep 08, 2012 10:53 am
Site Admin
Joined: Sun Oct 16, 2005 12:22 pm Posts: 21602 Location: San Francisco
Quote:
Jewelry Television® (JTV), the nation’s leading broadcast retailer of jewelry and loose gemstones, has entered into an agreement with The Gemmological Association of Great Britain (Gem-A) to develop a proprietary course for the shopping retailer called ‘Gem Basics’. The online course will introduce consumers to a wide variety of gems and explain the basics of gemology and gem identification. The course also covers gem origins and lore, and will include a basic kit of gem identification tools and a selection of gems.
Post subject: Re: Gem-A partnering with JTV to offer Gemmology Couses
Posted: Tue Sep 11, 2012 9:26 am
Valued Contributor
Joined: Wed Jun 18, 2008 12:01 am Posts: 370 Location: Easley, South Carolina
Very interesting. Went to the more information and followed the link there to JTV, but searching their site, there seems to be no information under "Gem Basics" or "GEM-A"
John
_________________ John Atwell Rasmussen, Ph.D., AJP Web: http://handmadeartists.com/shop/rasmussengems Blog: http://rasmussengemsandjewelryllc.blogspot.com/
Post subject: Re: Gem-A partnering with JTV to offer Gemmology Couses
Posted: Tue Sep 11, 2012 11:06 am
Moderator
Joined: Thu Dec 13, 2007 3:42 pm Posts: 4091 Location: the Netherlands
Heh... I'd seen that Sisk was on the speaker list of the Gem-A conference and wondered what he was doing there. This explains it.
They are getting better though. Disclosure of treatments in the item description on your webpage is one thing but the rhetoric on the main outlet still needs some work... The below holds too much truth...
Post subject: Re: Gem-A partnering with JTV to offer Gemmology Couses
Posted: Tue Sep 11, 2012 11:37 am
Site Admin
Joined: Sun Oct 16, 2005 12:22 pm Posts: 21602 Location: San Francisco
Agreed....the typical sales presentations on JTV, well, aren't terribly sophisticated. They use the same approach as television presentations for miracle face creams and hair restoration products.
It would be interesting to experiment with a sales team which presented the product honestly while still "romancing the stone" and treating the audience with a little respect....selling quality at a fair price.
Maybe that's not possible with the quantity of product they have to sell to succeed.
Post subject: Re: Gem-A partnering with JTV to offer Gemmology Couses
Posted: Sat Sep 22, 2012 11:03 pm
Moderator
Joined: Sun Oct 16, 2005 12:42 pm Posts: 2846 Location: Ho Chi Minh City, Vietnam
I think that anything that might interest the gem buying public in educating itself via a reputable source is no bad thing. I wonder how many will go on to wanting to do an FGA. Plus, this will bring the Gem-A more into the public eye in a country where the GIA is pretty much the only school that anyone has heard of.
Post subject: Re: Gem-A partnering with JTV to offer Gemmology Couses
Posted: Wed Oct 03, 2012 10:03 am
Valued Contributor
Joined: Wed Jun 15, 2011 8:29 am Posts: 123 Location: London
Well I have to say I don't like the fact that reputable organisation like GEM-A associates itself with JTV, we all here know, I think, what they sell and how they sell it, so it does all involved in gem trade no favour to have general public thinking that junk tv actually does it all right, not unless you want to sell your merchandise for 29.99 from now on.
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