Post subject: Re: Diamonds more abudant in Earth's interior than believed
Posted: Tue Jul 17, 2018 9:57 pm
Gold Member
Joined: Thu May 12, 2016 2:18 am Posts: 1542
If De Beers has been able to convince people that "Real is Rare" for 100 years. They should also be able to convince them that "Lab grown has no value".
Post subject: Re: Diamonds more abudant in Earth's interior than believed
Posted: Fri Jul 20, 2018 5:47 am
Gold Member
Joined: Thu May 12, 2016 2:18 am Posts: 1542
michael_e wrote:
1bwana1 wrote:
They should also be able to convince them that "Lab grown has no value".
Not likely, as they are supposedly going to be selling cut synthetic diamonds in the US later this year.
If you explore the marketing and pricing plan for the De Beers Lab Grown Diamonds you will see that the reason they are going into that business is to devalue lab grown in contrast to their "Real is Rare" advertising campaign. Since diamond mining went from aluvial to primary, diamonds have never been rare on the market. Still the people generally think that they are. I think they will pull this off.
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